关键成就Key Achievements
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AI评论分析系统落地AI Review System Deployed
从0到1主导基于GLM大模型的电商评论AI分析系统落地：自动维度打标、情感判定、竞品差距监测，月度分析从人工数天缩短至分钟级，年处理评论100万+条。系统成为管理层月度review核心数据源，直接驱动产品改善决策。Built the GLM LLM-powered review analysis system from scratch — automated dimension tagging, sentiment scoring and competitor-gap monitoring; monthly analysis cut from days to minutes at 1M+ reviews/year. Now the primary data source for monthly leadership reviews, directly informing product improvement decisions.
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4套企业级BI系统4 Enterprise BI Systems
基于业务痛点从0到1搭建灵眸、观星台、全域面板、星瞰4套系统，覆盖8品牌×3平台×50+系列，替换传统agency月报，6条职能线业务团队日常自助使用。Built LingMou, StarGazer, Omnichannel Dashboard and StarScope from scratch around business pain points, covering 8 brands × 3 platforms × 50+ series — replacing traditional agency reports with self-service analytics for 6 functional lines.
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品类洞察与改善闭环Category Insight & Improvement Loop
主导婴童尿裤、卫生巾等品类市场分析，建立帮宝适/Babycare核心竞品对标框架；数据预警驱动核心产品改善，形成预警→行动→改善6条职能线协同闭环。Led category market analysis (baby diapers, feminine care) and built competitor benchmarking frameworks (Pampers, Babycare); data alerts drove core-product improvements — a full alert→action→improvement loop across 6 functional lines.
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推动BI平台AI化Bringing AI to the BI Platform
主导Quick BI AI助手场景设计与效果验证：定义AI在BI的适用场景、验证分析质量、推动业务团队逐步接入；沉淀企业级Prompt Engineering方法，探索AI Agent在BI场景的应用边界。Shaping AI on the BI platform — designed use cases for the Quick BI AI assistant, validated analytical quality and onboarded business teams; codified enterprise Prompt Engineering practices and explored AI-agent capabilities in BI scenarios.
工作经历Professional Experience
金佰利（中国）Kimberly-Clark (China) · BI Manager
2021.09 - 至今Present
- Built 4套企业级系统——灵眸（AI电商评论分析）、观星台（AI社媒数据分析）、全域面板（全渠道整合）、星瞰（达人优选）。担任项目负责人：确定项目目标，设计数据库表结构与底层指标逻辑，开发前端数据面板；协同agency与内部AI部门完成AI模型调试、数据源爬取与数据库工程，形成从消费者声音到生意决策的完整数据链路。4 enterprise systems — LingMou (AI e-commerce review analytics), StarGazer (AI social media analytics), Omnichannel Dashboard, StarScope (influencer optimization). As project lead: set project goals, designed database schemas and metric logic, built front-end dashboards; coordinated agency and internal AI team for model tuning, data scraping and database engineering. A complete data pipeline from consumer voice to business decisions. → 业务影响：替换传统agency月报，系统成为管理层月度review核心数据源→ Impact: Replaced traditional agency reports; the systems now anchor monthly management reviews
- Launched 主导GLM大模型在评论分析场景的落地——维度自动打标、情感判定、竞品差距监测，分析效率从人工数天提升至分钟级。GLM LLM deployment in review analytics — automated dimension tagging, sentiment classification and competitive gap monitoring; analysis turnaround cut from days to minutes. → 年处理评论→ Annual volume: 1M+ 条，预警响应时间从周级缩短至天级 reviews/yr; alert response time reduced from weeks to days
- Drove 主导跨职能数据协同：对接MKT/电商/研发/质量/供应链/客服业务团队，将业务诉求转化为数据需求，主导利益相关方会议推进洞察落地为业务行动。cross-functional data collaboration across MKT/E-commerce/R&D/Quality/Supply Chain/Customer Service — translated business needs into data requirements and led stakeholder meetings to turn insights into actions. → 业务影响：形成预警→行动→改善闭环，推动多个产品改善落地→ Impact: Alert→action→improvement loop in place, driving multiple product improvements to land
- Automated 从0到1搭建抖音渠道数据分析体系与周月报，基于消费者行为路径与各直播间特性规划货品策略及人群策略，建立全渠道社媒与销售关联监控体系。the Douyin channel analytics system and weekly/monthly reporting, built from scratch; planned product and audience strategies on consumer journeys and live-room characteristics; established omnichannel social-commerce correlation monitoring. → 业务影响：洞察增量市场机会点，助力抖音渠道高速增长→ Impact: Uncovered incremental-market opportunities and fueled rapid Douyin channel growth
- Delivered 婴童尿裤、卫生巾、清洁纸品、成人纸尿裤等品类市场分析报告，建立帮宝适/Babycare/巴布豆等核心竞品对标框架。Category market analysis across baby diapers, feminine care, tissue, and adult incontinence; competitive benchmarking frameworks for Pampers, Babycare, and Bobdog.
- Championed Quick BI AI助手的场景设计与效果验证——定义AI应用场景、验证分析质量、推动业务团队逐步接入，沉淀企业级LLM应用的场景设计与Prompt Engineering方法，探索AI Agent在BI场景的应用边界。AI usage on the BI platform — scoped use cases for the Quick BI AI assistant, validated analysis quality, onboarded business teams to daily usage; established use-case design and Prompt Engineering practices for enterprise LLM applications, and explored AI-agent capabilities in BI scenarios.
灵眸 — AI驱动的电商评论分析系统LingMou — AI-Powered Review Analysis
GLM大模型 + Quick BI | 好奇 & 高洁丝 | 天猫/京东/抖音 | T4-T7全产品线 + 20+竞品 | 年处理评论100万+ | 自动维度打标 + 情感判定 + 竞品差距监测 + 预警闭环GLM LLM + Quick BI | Huggies & Kotex | Tmall/JD/Douyin | T4-T7 full product lines + 20+ competitors | 1M+ reviews/year | Auto dimension tagging + sentiment scoring + competitive gap monitoring + alert closed-loop
观星台 — AI社媒分析系统StarGazer — AI Social Media Analytics
数说+果集 | 小红书+抖音 | 8品牌50+系列 | 品牌×系列×维度×时间四维分析 | 年处理声量千万级Shushuo + Guoji | Xiaohongshu + Douyin | 8 brands, 50+ series | Brand × Series × Dimension × Time analysis | 10M+ annual data volume
全域面板 — 全渠道表现整合Omnichannel Dashboard — Cross-Channel Performance
站内电商(淘/京/抖) + 站外社媒(小红书/抖音) | GMV/流量/转化/声量/情感 | 年数据量317万+条E-commerce (Tmall/JD/Douyin) + Social (Xiaohongshu/Douyin) | GMV/Traffic/Conversion/SOV/Sentiment | 3.17M records/year
星瞰 — 达人优选系统StarScope — Influencer Optimization
千瓜/飞瓜数据源 | LightGBM互动量预测×达人相似度扩圈×综合排序 | 真实投放验证：互动量+27%，互动成本-43%Qiangua/Feigua data | LightGBM engagement forecasting × lookalike expansion × composite ranking | Live-campaign validated: +27% engagement, -43% cost per engagement
新农垦（上海）农业发展Xinnongken (Shanghai) Agriculture · 商业数据分析师Business Data Analyst
2021.03 - 2021.09
- Built 从0到1搭建数据体系与智能看板，覆盖媒介种草监控、抖音自播管理、生意参谋单品运营三大业务场景。data systems and dashboards from scratch covering media seeding monitoring, Douyin self-broadcast management, and Taobao Sycm operations. → 业务影响：实现运营提效，为三环到内环运营打法提供数据解决方案→ Impact: Boosted operational efficiency; data solutions for inner-to-outer-ring operating plays
- Delivered 10大辅食品类消费者画像报告，支持新品牌YOJI产品研发。Consumer profile reports across 10 baby food categories, supporting new brand YOJI product development.
- Drove 3项战略合作——产出盐、米、鸡蛋行业分析报告，促成与雪天盐业、光明米业、兰皇鸡蛋的合作。3 strategic partnerships — industry analysis reports led to partnerships with Xuetian Salt, Guangming Rice and Lanhuang Eggs.
禾泱泱（上海涓海贸易）HeYangYang (Shanghai Juanhai Trading) · 数据分析专员Data Analyst
2020.05 - 2021.03
- Drove 深入挖掘天猫/京东电商运营数据，通过转化漏斗分析优化果泥、肉酥核心品线的详情页与投放策略，助力核心产品渗透提升。into Tmall/JD operations data; optimized product detail pages and placement strategy for fruit puree and meat floss lines via conversion funnel analysis, driving penetration growth for core products.
- Built GTA人群资产计划与销量预测模型，CNY销售预测准确率达GTA audience asset model and sales forecast, achieving 95% CNY-season forecast accuracy→ 预测结果直接用于品类库存规划directly applied to category inventory planning
沃利帕森斯（中国）WorleyParsons (China) · 项目工程师Project Engineer
2018.07 - 2020.04
- Delivered 大型工程项目的PDMS/SP3D三维建模与管道布局方案交付，跨专业协同推进设计审查与图纸交付。PDMS/SP3D 3D modeling and piping layout for large-scale engineering projects; coordinated cross-discipline design reviews and drawing deliverables.
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